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Progressive IMS Outdoors is an immersive powersports experience that connects your brand with riders and prospective riders of all ages that share a passion for riding 2 and 4-wheel vehicles or wish to learn. The event offers a weekend full of interactive experiences to aid in buying decisions, exploration of new products and lifestyles, and hours of family-friendly fun.

The Attendees
IMS has a 40-year history of successfully delivering qualified buyers to its events, to facilitate purchasing opportunities for its exhibitors.  More than half of all attendees (58%) are in the market to buy a vehicle and 71% say attending IMS influences their future purchase decisions. IMS is also a destination for prospective and new riders that are just entering the powersports community, with learn-to-ride opportunities for all ages. Nearly half, 44%, of attendees are either new riders or prospective. IMS is dedicated to nurturing a new generation of riders and supporting existing riders passion for all forms of 2 and 4-wheel powersports. 

Expand Your Brand Exposure
IMS provides exhibitors with a platform to market their brand and reach new audiences nationwide. Through year-round marketing and media programs, and nearly 200 media outlets attending the events, IMS gives exhibitors exposure beyond the event space to maximize their investment.