Progressive® IMS Outdoors (IMS) is an evolution of the Progressive® International Motorcycle Shows®, a nearly 40-year indoor motorcycle event series. The new outdoor experience features a festival-like atmosphere that offers powersports enthusiasts of all ages and levels the opportunity to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors supports the growth of the powersports community by offering a unique experience the industry has yet to see and cultivation of new prospective riders. IMS Outdoors is organized by the Powersports Group of Informa Markets, a division within Informa PLC.
The Powersports Group of Informa Markets also owns and operates Continue The Ride – a website and host of digital products for the powersports industry and enthusiasts, the Ultimate Builder Custom Bike Show – the nation’s largest custom bike competition that is held at IMS events, and Discover The Ride – the first and only program of its kind that puts new riders on a motorcycle for the first time.