2011-12 Activation Plan

THE INTERNATIONAL MOTORCYCLE SHOWS THE ULTIMATE BUYING EXPERIENCE

Click each CHAPTER TITLE below to open a PDF of the section contents.

Welcome
The World’s Largest Touring Motorcycle Show
	Table of Contents
	Join Us for the 2011-2012 Tour

The Tour
ROI Delivered in Year One
	Building Lasting Customer Relationships
	New Experience Nets Immediate Results
	Entertaining Your Customers
	Tour Adds New Title Sponsor
	Integrated Marketing Communications Plan
	Increased Impressions for Your Brand
	Extending Your Brand Beyond the Show

The Brands
A Collection of Power Players
	The Original Equipment Manufacturers
	The Marketplace
	The Sponsors
	The Dealers
	The Exhibitors

The Enthusiasts
Access to a Nationwide Network of Active Buyers
	Audience Goals
	Deliver Quality Buyers
	Retain the Core
	Grow the Sport
	Deepen the Experience

The Markets
Reach 75% of the Riders in the US
	Dallas, TX
	San Mateo, CA
	Seattle, WA
	Long Beach, CA
	Novi, MI
	Washington DC
	New York, NY
	Cleveland, OH
	Minneapolis, MN
	Chicago, IL
	Greenville, SC
	Daytona Beach, FL

Looking Forward
Get Involved and Drive Sales
	2012 Product Strategy Insights
	Following the Signs
	Key Target Markets
	2011-12 Tour Schedule
	About Us