2007-08 Series Report

Click each title to open the section pages.

Introduction

Overview

• Introduction
• Show Schedule
• Attendance
• Budget
• What We Deliver

Our Common Customer

• Attendee Profile
• Post Show Survey Highlights
• Consumer Survey
• Key Market Segments
• Sportbike
• Cruiser
• Dirt Bike
• ATV/UTV

Players

• Original Equipment Manufacturers
• Sponsors & Endorsements
• The Marketplace

Campaign

• Multimedia Campaign Summary
• Print Advertising
• Broadcast Advertising
• Direct Marketing
• E-Marketing
• Exhibitor Marketing
• Public Relations & Coverage
• IMS Marketing Team

Get Involved With IMS

• Sponsorship Opportunities
• The Marketplace
• Exhibit Space
• Web Advertising
• IMS Sales Team

Attractions

• Promotional Exhibit Summary
• Special Events & Features
• Celebrities
• Giveaways

Cities

• Phoenix, AZ
• Houston, TX
• Fort Worth, TX
• San Mateo, CA
• Seattle, WA
• Long Beach, CA
• New York, NY
• Novi, MI
• Washington, DC
• Atlanta, GA
• Cleveland, OH
• Minneapolis, MN
• Chicago, IL
• IMS Operations Team

Appendix