Featuring comfortable, stylish seating, the lounge offers a relaxed environment for guests to talk to women who are business owners, accomplished riders, motojournalists, and other industry experts. The motorcycle fitting area, with four entry-level motorcycles (including a scooter) and full-length mirrors, will allow guests to "try on" different bikes to see what styles and sizes best suit their body type and lifestyle preferences.

At the motorcyclist makeover station, each guest will be presented with the question, "If you were a motorcyclist, what would you look like?" Her first step is to choose a motorcycle jacket from a wide range of styles available, with the help of gear specialists. Next, she'll sit with a makeup artist to create eye makeup that best expresses her "biker personality." In other words, if you were wearing a full-face helmet, and all anyone could see of your face were your eyes, what would you want your eyes to say about you?

The studio will be open all three days of each show, and all services are free to guests.