The East Coast Custom Motorcycle Show will be the largest custom sportbike lifestyle event of its kind, and already the show includes hundreds of aftermarket sportbike companies exhibiting their style, with RC Components and Galfer among those ready to show off their latest products. The list of participating custom sportbike builders is growing too, with Louis Grasse of H2o Cycles joining the lineup. In addition, Jason Britton and the Team No Limit stunt show will be on hand to perform, Super Bikes will be filming on location, and the best pro sportbike builders in the U.S. will be on hand.

Ruff Ryders, Inc. recently pledged their support of the East Coast Custom Motorcycle Show (ECCMS), hosting a series of club challenges. Activities will include a tire toss, tug-of-war, basketball and other fun challenges to find out which club gets bragging rights.

In celebration of their 20th anniversary, the Ruff Ryders will also host a concert on Saturday, May 24, showcasing the artists from their label.

During the Myrtle Beach "Blackout Party" on Friday, May 23, JRJ Powersports will be unveiling a custom Hayabusa, which will be raffled off to raise money for various motorcycle community-based charities. The bike will be on display all weekend at the ECCMS, and tickets are only $10.

Since so much activity can leave guests with an empty stomach, Hooters will be hosting the First Annual Myrtle Beach Wing-Eating Contest. Come see who can chow down the most wings, or put your own stomach to the test, at the ECCMS.

More information about attending or exhibiting at the 2Wheel Tuner and Cycle Shoe International East Coast Custom Motorcycle Show can be found at www.2wtmag.com, or contact Sarah Timleck at 714-513-8409.