  Ducati revealed today its 2010 lineup, one day prior to the opening of the EICMA show in Italy. Highlights were the new Multistrada 1200 (available in standard, S Sport and S Touring editions), new Corse livery for the 1198, two new Hypermotard 1100EVO models and technical advances in the Monster family. Click here to download a Ducati-supplied overview of the Multistrada 1200 in its three versions.
“In 2009 Ducati has faced a year of important challenges but also one of important opportunities,” Gabriele Del Torchio, president of Ducati Motor Holding, said during the press conference. “The challenges arrive from a market that has entered a significant worldwide slump and where the segment in which we operate could have dropped by 35 percent by the end of this year. “In this scenario,” Del Torchio continued, “Ducati knew how best to react, so much so that our shares have continuously grown, and in 2009 we will register a record share of 7.2 percent on a worldwide level.” Del Torchio cited successes in what he called the company’s three fundamental pillars: product, the distribution network and the brand. Ducati now distributes in 80 countries and recently opened stores in Shanghai, Mexico City and Vietnam. To begin the conference, Ducati presented a new Ducati Corse logo. Then it revealed the 2010 models.
Claudio Domenicali is general director of Ducati Motor Holding. “The new Multistrada 1200,” he said, “provides Ducati with an important opportunity to penetrate what is, for us, a completely new market segment, with a totally innovative concept in terms of performance, usability and technological content. [It is] four bikes in one, with four different riding modes, traction control and electronic suspension. But, most importantly, [it’s] a true Ducati in its style, design and advanced technology, derived directly from Ducati’s racing experience on tracks across the world.” The Ducati press release from which this information was taken continues as follows: 2010 Special Editions celebrate the historic Ducati Corse logo change and two world titles in Superbike and Superstock. The 1198 S Corse Special Edition and 1198 R Corse Special Edition, both equipped with factory team-style aluminium fuel tanks, Ducati Traction Control and a special celebratory Ducati Corse livery, now complement the lightweight and agile 848 now in Dark colour scheme, the awesomely powerful 1198, and the high-spec 1198 S to complete the 2010 Superbike model line-up.   There are more exciting new products in the Ducati Hypermotard range that now becomes a fully-fledged family of bikes in 2010. No longer just one, but three versions, designed to suit different needs, but each with the same specific objective: to provide excitement and fun. So here is the new, agile Hypermotard 796, which joins the new and even more powerful Hypermotard 1100EVO as well as the extreme version, the as yet unseen Hypermotard 1100EVO SP.   Hot on the heels of its early model year 2010 launch in October, the lightweight 796 is now joined by an evolution of the 1100 model that rolls out at an incredible 7kg (15.5lb) lighter and 5hp more powerful than the original. And if further weight reduction and more punch wasn't already enough on a bike that was built to thrill, the Hypermotard 1100EVO SP pushes the limits even further with a model intended to perform on the track as well as the street.
The exciting introduction to the Monster family for 2010 are the ABS equipped versions of the 696 and 1100 (basic and S), the first time that Ducati has ever equipped the Monster family with a safety-enhancing anti-lock braking system. Other 2010 introductions to the Monster family include new exhaust guards, which feature a longer shape and provide improved heat protection. Brand new crankcases for the 696, which are an impressive 1.2kg (2.6lb) lighter and, furthermore, the user-friendliness of the controls has been improved with 4-point adjustable clutch and brake levers to suit all hand sizes. In addition, Ducati presents many new accessories, special components and a new collection of Ducati clothing. Posted by Arlo Redwine |
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