Drive 2 Dealer Program
The Progressive® International Motorcycle Shows® Drive 2 Dealer program is designed to provide information about the show, and drive pre-show traffic to participating dealers. If you’re a powersports retailer in one of the 7 markets we will be in during the 2018 tour, you’re invited to take part in this great program. As a participating dealer you will be provided with FREE promotional items to display in your dealership informing people that IMS is coming to town and offering discounts on tickets to the show.
Offering discounts on tickets is a great way to generate foot traffic during the fall and winter months! Stay tuned for more information.