Discover The Ride

Discover The Ride

Discover the Ride, by the Progressive® International's Motorcycle Shows® (IMS), is a forward-thinking initiative designed to serve and support the entire motorsports industry. This approachable motorcycling experience is primarily designed for non-riders and is the only program in the market that allows a non-licensed motorcyclist to “Discover the Ride”. Participants are invited to immerse themselves in the world of motorcycling though an adult riding course, Kids Zone, new rider seminars, and more.  

On its first IMS Tour in 2018-19, nearly 8,000 attendees experienced Discover The Ride, with more than 1/4 of adults being new to motorcycling. Key endemic and business media outlets quickly took note of Discover The Ride's efforts, resulting in over 63 million impressions for the initiative. Check out the coverage here.  The results are clear, Discover The Ride by IMS has succeeded in bridging the gap for non-riders to experience the thrill of 2-wheels!


Discover The Ride Is Sharing The Thrill Of 2-Wheels... 

It's time to take Discover The Ride to new audiences and introduce more non-riders to the world of motorcycling. Check out where we are headed next!

Is your brand interested in being a part of our quest to increase ridership?  Contact Mike Ausec to learn how. 

Kay Bailey HutchisonConvention Center in Dallas, TX
March 27 - 31, 2019

Available Attractions:

  • New Rider Course in partnership with Zero Motorcycles and Yamaha Power Assist Bicycles
  • Kids Zone with StaCyc
  • Dyno Experience with Yamaha and Harley-Davidson
  • IMS Vintage presented by Progressive®
  • New To 2 Seminars
  • Custom Motorcycle Showcase
  • New motorcycle displays

Ticket Prices: 
Advance Tickets: $11
Starting 3/27: $14
Kids 5 and under are FREE!



Sponsors include: