Discover The Ride

Discover The Ride

Discover the Ride, by the Progressive® International's Motorcycle Shows® (IMS), is a forward-thinking initiative designed to serve and support the entire motorsports industry. This approachable motorcycling experience is primarily designed for non-riders and is the only program in the market that allows a non-licensed motorcyclist to “Discover the Ride”. Participants are invited to immerse themselves in the world of motorcycling though an adult riding course, Kids Zone, new rider seminars, and more.  

On its first IMS Tour in 2018-19, nearly 8,000 attendees experienced Discover The Ride, with more than 1/4 of adults being new to motorcycling. Key endemic and business media outlets quickly took note of Discover The Ride's efforts, resulting in over 63 million impressions for the initiative. Check out the coverage here.  The results are clear, Discover The Ride by IMS has succeeded in bridging the gap for non-riders to experience the thrill of 2-wheels!


Discover The Ride Is Sharing The Thrill Of 2-Wheels... 

It's time to take Discover The Ride to new audiences and introduce more non-riders to the world of motorcycling. Check out where we are headed next!

Is your brand interested in being a part of our quest to increase ridership?  Contact Mike Ausec to learn how. 

IMS 2019-2020 Tour
Show dates comming soon. Stay tuned!


Sponsors include: