Dealers

The Progressive International Motorcycle Show tour is coming to your market in the next few weeks. These important annual events showcase the new model lineups from all the major motorcycle manufacturers and are the first opportunity for enthusiasts to see everything — under one roof, in one weekend.

A Progressive International Motorcycle Show attendee is 33 times more likely to purchase a new motorcycle and 20 times more likely to buy a pre-owned unit than the general public within six months after attending an IMS show.* This is an incredibly qualified and engaged audience – and it’s your opportunity to put your marketing plans into overdrive.

The IMS team has developed a number of cost-effective programs to help you get involved.

FIRST, we have FREE promotional items you can display in your dealership to spread the word about the show coming to your area. These items include a poster, a counter card and discount coupons. Dealers who participate in this program will receive four (4) complimentary tickets to the show in their area. (Remember: Offering discount coupons is an easy way to generate foot traffic during the fall and winter months!) Ordering is easy:

SECOND, we are hosting FREE electronic ads, logos and other digital assets to let your customers know you support the show and that you have discount coupons available. You may use these materials on your website and social media channels, and in your outbound e-newsletters and emails. We've conveniently packaged these assets in a zip file that is city specific.

THIRD, we encourage all local dealers to support their manufacturers by spending some time over the show weekend working in the factory display. Your staff has the local knowledge and insight consumers seek – and it’s a great way to generate leads for your dealership.

FINALLY, if you’re not familiar with the J&P Cycles Ultimate Builder Custom Bike Show, check out how your customers can compete locally to be the best builder in one of five classes by clicking here. More than $90,000 in cash prizes are awarded nationally through this program.