Shift All Brands


Shift at IMS is a space for motorcyclists to explore, shop, socialize and experience lifestyle-oriented brands. Come check out a rad selection of brands that are both new and known to the industry, many of which play across multiple channels; all of which offer a fresh prospective about life on two wheels and beyond. ​


2018-19 Participating Brands (brands vary by city). Stay tuned for a listing of 2019-20 participating brands.