As title sponsor of the Progressive® International Motorcycle Show, we don’t do “booths and brochures.” We do one-of-a-kind experiences. 

Progressive® Parlor® Designed to pay homage to the hand-built motorcycle movement, this new, family-friendly pit-stop from IMS title sponsor Progressive®, is part workshop and part social space brought together to celebrate those who live to ride.  Easily recognizable by a large flag inspired by Progressive® riders around the world, the activation invites attendees to race against fellow bikers on the all new Slot Track that features attractions from iconic Historic Route 66; or stop by Flo’s Coffee Grinder for a complimentary cup.

Live Art by Makoto Endo – One of the most unique motorcycle artists in the world, Japanese-born Makoto Endo will be performing live Ivy-Illustration art each day at the Progressive® Parlor®. Throughout the Show, Progressive® will be giving away the Makoto Endo prints via sweepstakes that attendees can enter onsite 

Race America Slot Track – The ever-popular race track returns to the IMS Tour for 2015/2016 with an entirely new skin featuring Historic Route 66-America’s Mother Road, and some of the most classic road trip icons in U.S. history. Located in the Progressive® Parlor®.

Flo’s Coffee Grinder A place to take a load off from all the Show action and fuel up with a cup of coffee on us, courtesy of Flo. At Flo’s Coffee Grinder, attendees can chat in-person with Progressive® agents about vehicle and policy questions, and don’t forget your special gift when you take a few minutes to get a quote. Located in the Progressive® Parlor®.

Progressive® Custom Motorcycle DisplaysProgressive® has teamed up with renowned builders Pat Patterson/Led Sled Customs and Dustin Kott/Kott Motorcycles to collaborate on the custom design and build of two completely unique bikes for the IMS Tour. Located in the Progressive® Parlor®.

Progressive® Custom – Formally known as the Premiums Bar, the newly re-designed space offers four t-shirts for lucky winners to select from, one of which is from Cleveland-based, GV Art & Design; a kick stand puck or a bandana. Located in the Progressive® Parlor®.

Flo’s Chop Shop Keeping riders looking fresh on and off the road, stop by Flo’s Chop Shop for a free beard or mustache trim, straight razor line up, boot shine or manicure with special Flo nail polish. Flo’s Chop Shop offers personal tune-ups from some of the best names in the business including The Shed Barbershop out of Austin, TX and Bueffettes Shoe Shine out of Miami, Fl among others (select cities).  Located in the Progressive® Parlor®.