IMS In The News

IMS In The News

The Progressive® International Motorcycle Shows® host more than 500 endemic, business and regional media outlets across the country to view new powersports models, parts, gear and accessories from exhibiting brands, as well as show attractions and entertainment. By the end of the 7-city Tour, IMS earns more than 1,000 media placements that promote the shows, exhibiting brands, and the powersports industry as a whole. This equates to millions of impressions and a tremendous amount of added value for participating brands. We invite you to view some of the key media placements from the 2018-19 IMS Tour.

All news articles followed by an asterisk (*) include coverage on the Discover the Ride program. 


December 4, 2018
Business Insider: Take a look at all the awesome bikes and gear at the 2018 NY motorcycle show *


November 26, 2018 5 Ways The 2018 International Motorcycle Show Has Become More Interactive*

January 10, 2019 
Motorcycle Cruiser: Progressive Announces Dallas Ultimate Builder Custom Bike Show Winners

January 30, 2019
Cruiser Magazine: Progressive Announces Cleveland Ultimate Builder Custom Bike Show Winners

February 13, 2019 
Cruiser Magazine: Ultimate Builder Custom Bike Show Winners At D.C. IMS

February 20, 2019 
Cruiser Magazine: Progressive IMS Names Gas Axe Chop Shop 2019 J&P Cycles Ultimate Builder Custom Bike Show Champion


February 12, 2019
Cycle World: IMS Makes It Easier To Learn To Ride With New To 2 *


December 3, 2018 
Gear Patrol: The Best of the 2018 New York Motorcycle Show


December 4, 2018 
Hot Bike: Ultimate Builder Custom Bike Show V-Twin Winners at IMS NYC Show


November 13, 2018
LATimes.comMotorcycle show presents new bikes and goes after new riders *


November 8, 2018
Motorcycle.comProgressive International Motorcycle Shows Announces Discover The Ride *

December 6, 2018 Evans Off Camber: Life As Risk *

February 1, 2019 International Motorcycle Shows Grabs New Riders By The Horns *

March 8 2019 IMS Moves Discover The Ride Beyond Motorcycle Industry


November 17, 2018
RideApart: Indian Announces The 2019 Wrecking Crew Lineup

December 3, 2018 
RideApart: Justin's Thoughts From The New York International Motorcycle Show

December 3, 2018 
RideApart: Harley-Davidson Shows Us How To Pick Up A Bike

December 4, 2018
RideApart: The Yamaha Niken Gets Naked At IMS

December 4, 2018 
RideApart: Non-Riders Can Experience Riding At IMS *

February 2, 2019 
RideApart: New To 2 Is An Online Resource For New Riders *


February 1, 2019 
Rider Magazine: Progressive International Motorcycle Show Announces New to 2 Website *

March 8, 2019
Rider Magazine: Discover the Ride Expands Beyond Motorcycle Industry to Dallas-Fort Worth Auto Show


November 30, 2018 
Ultimate Motorcycling: MIC Report: Women Motorcycle Ownership Reaches 19% (1 in 5 Owners are Female)

February 18, 2019 
Ultimate Motorcycling: Gas Axe Chop Shop Wins J&P Cycles Ultimate Builder Custom Bike Show Championship


February 7, 2019 
Washington Post (Print and Online): At the new Progressive International Motorcycle Show, everyone gets to ride *


November 30, 2018 
News 12 The Bronx: ‘Discover the Ride’: Int’l Motorcycle Show returns to Javits Center


January 25, 2019 
WJW Fox 8 Cleveland: Ride indoors this weekend *


February 17, 2019 
WGN-TV 9: Bikes get top billing at Progressive International Motorcycle Show *


March 20, 2019
WFAA ABC 8 Dallas: Paige takes a test drive at the 2019 DFW Auto Show

Click here for a complete list of news coverage.